LinkedIn’s expanding its sponsored articles ad option to sponsored newsletters as well, providing another way for brands to generate leads from their LinkedIn content.

Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers.

In today’s economic climate, where inflation is at the forefront of consumer concerns and competition from private labels is fiercer than ever, maintaining customer loyalty is a growing challenge for brands.

“Staycation with Tito’s” is informed by consumer research indicating many people plan to remain close to home this summer.

Instagram is making some significant changes to its algorithm, and IG chief Adam Mosseri has provided clear guidance for creators: focus on making your content more shareworthy.

The fast-food chain is again focusing its marketing around anime via its collaboration with “Jujutsu Kaisen” and tie-up with streaming service Crunchyroll.

Marketers might want to consider unmuting their brands’ logos. Sonic branding agency amp asked participants to rate audiovisual and visual-only logos based on common attributes.

The rising generation puts less stock in celebrity endorsements and quality advertising, preferring content creators and enablers of creativity. Gen Alpha’s heightened skepticism is apparent elsewhere, as they express a low level of trust in TV personalities while just 21% view athletes and celebrities as role models.

With marketing budgets under scrutiny, CMOs have to ensure their strategies are geared toward growth. The key to unlocking the way forward could be brand equity, according to a recent Kantar report.

Reddit has shared some new insights into how Redditors are using the app for holiday shopping research, with many already seeking out great deals six months out from the holiday season.

Millions of dollars at stake. Competing demands from teams. Long hours spent in brainstorm meetings. Before marketers are knee-deep in spreadsheets this planning season, here are three common problems to watch for and how to fix them.

Celebrities, influencers and other brands will help the sausage company push platforms to serve “more outreach and less outrage.”

Disney is taking a bold step forward in its connected TV (CTV) strategy by introducing innovative ad formats that blend gaming and shoppable features. This exciting development is designed to enhance viewer engagement and offer brands unique ways to connect with their audience.

Ads that feature sizzling bacon then cut to a seemingly unrelated lip gloss or men’s razor commercial before finally revealing bacon still being smoked.

In a significant move to leverage the growing trend of private messaging over public social media posts, Meta has announced a series of new A.I.-based advertising features for Messenger. These innovations are designed to enhance active engagement and streamline customer interactions for brands.

Today's audiences view, create, and react to content uniquely. To grab attention and drive results, marketers need to meet an audience that craves authentic, resonant content that entertains and builds meaningful connections.

LinkedIn has announced some new updates for its newsletter creation platform, including an updated reader UI and new tools, including some new newsletter creation elements, including the ability to embed LinkedIn profiles in your text.

LinkedIn’s officially rolling out its new Premium Company Pages offering, as it looks to get more SMBs signing up to its expanded business profile offering.

Emotions are a fundamental part of the human experience, and they significantly influence our decisions, including purchasing behavior. When brands tap into emotions effectively, they can create powerful marketing collateral that not only captures attention but also drives action.

Today, brands are more vulnerable than ever to social media trends that can rapidly influence consumer perception. For marketers, understanding how to navigate such negative social media trends is crucial for maintaining and enhancing brand reputation.