Millions of dollars at stake. Competing demands from teams. Long hours spent in brainstorm meetings. Before marketers are knee-deep in spreadsheets this planning season, here are three common problems to watch for and how to fix them.

Celebrities, influencers and other brands will help the sausage company push platforms to serve “more outreach and less outrage.”

Disney is taking a bold step forward in its connected TV (CTV) strategy by introducing innovative ad formats that blend gaming and shoppable features. This exciting development is designed to enhance viewer engagement and offer brands unique ways to connect with their audience.

Ads that feature sizzling bacon then cut to a seemingly unrelated lip gloss or men’s razor commercial before finally revealing bacon still being smoked.

In a significant move to leverage the growing trend of private messaging over public social media posts, Meta has announced a series of new A.I.-based advertising features for Messenger. These innovations are designed to enhance active engagement and streamline customer interactions for brands.

Today's audiences view, create, and react to content uniquely. To grab attention and drive results, marketers need to meet an audience that craves authentic, resonant content that entertains and builds meaningful connections.

Emotions are a fundamental part of the human experience, and they significantly influence our decisions, including purchasing behavior. When brands tap into emotions effectively, they can create powerful marketing collateral that not only captures attention but also drives action.

Today, brands are more vulnerable than ever to social media trends that can rapidly influence consumer perception. For marketers, understanding how to navigate such negative social media trends is crucial for maintaining and enhancing brand reputation.

Marketing leaders are facing significant challenges today. According to a Gartner survey earlier this year, 71% of CMOs reported feeling constrained by insufficient budgets to fully execute their strategies.

In the bustling world of marketing, where trends shift with the speed of a tweet, one golden rule remains constant: listen to your audience. This principle is more than a mantra; it's a strategic imperative that can make or break your brand.

Nostalgia has a unique power to evoke emotions and awaken memories of times gone by. These emotional reactions are crucial for driving engagement and creating a lasting impact on social media.

It likely comes as no surprise that younger audiences are more inclined to use social platforms for product discovery than older groups. However, delving into what people specifically search for within social platforms versus what they still rely on Google for can provide valuable insights for marketers.

Did you know that more than 90% of unhappy customers wont do business with you again? But what about your competitors? Can you use what they get wrong to your advantage and pull their unhappy 90% over to you?

Each brand’s audience is different, their behaviors and interests are not the same, and as such, there’s no one-size-fits-all, prescriptive approach that’ll ensure that you get the best results every time that you post.

By the time you mention your product to a prospect, you must prove you understand them and can help. Here's how to do that.

Here's what email marketers should and shouldn't do to manage inactive subscribers and rebuild engagement.

Emplifi Reports Instagram Reels Outperformed All Other Video Content Across Instagram, Facebook, and TikTok

Here's how to craft compelling B2B case studies that resonate with decision-makers, blending narrative and data for maximum impact.

Marketing automation allows you to maximize the efficiency and results of your lead generation programs.

Contrary to claims, organic social media marketing is not only alive but thriving. In this post, we'll explore why organic social media marketing remains a powerful tool for businesses looking to connect with their audience.