Marketing leaders are facing significant challenges today. According to a Gartner survey earlier this year, 71% of CMOs reported feeling constrained by insufficient budgets to fully execute their strategies.

In the bustling world of marketing, where trends shift with the speed of a tweet, one golden rule remains constant: listen to your audience. This principle is more than a mantra; it's a strategic imperative that can make or break your brand.

Nostalgia has a unique power to evoke emotions and awaken memories of times gone by. These emotional reactions are crucial for driving engagement and creating a lasting impact on social media.

It likely comes as no surprise that younger audiences are more inclined to use social platforms for product discovery than older groups. However, delving into what people specifically search for within social platforms versus what they still rely on Google for can provide valuable insights for marketers.

Sales isn't about you, it’s also not solely about your customers. It's fundamentally about psychology. The deeper you can delve into someone's mind, the more likely they are to accept your offer. These prompts will help you create a versatile sales script suitable for presentations, conversations, or email series.

Did you know that more than 90% of unhappy customers wont do business with you again? But what about your competitors? Can you use what they get wrong to your advantage and pull their unhappy 90% over to you?

If you’ve posted any links on LinkedIn recently, you may have noticed that your link preview image is a lot smaller than it once was in stream.

In a recent Q&A session on Instagram, Adam Mosseri, the head of Instagram, answered a question about how to maximize your reach on the platform and what the algorithm prioritizes nowadays.

Each brand’s audience is different, their behaviors and interests are not the same, and as such, there’s no one-size-fits-all, prescriptive approach that’ll ensure that you get the best results every time that you post.

By the time you mention your product to a prospect, you must prove you understand them and can help. Here's how to do that.

Here's what email marketers should and shouldn't do to manage inactive subscribers and rebuild engagement.

Emplifi Reports Instagram Reels Outperformed All Other Video Content Across Instagram, Facebook, and TikTok

Here's how to craft compelling B2B case studies that resonate with decision-makers, blending narrative and data for maximum impact.

The evolution of AI has radically transformed the landscape of marketing research. This cutting-edge technology is designed to serve a myriad of purposes, ranging from content generation to customer support, making it an indispensable asset for modern businesses.

Marketing automation allows you to maximize the efficiency and results of your lead generation programs.

Contrary to claims, organic social media marketing is not only alive but thriving. In this post, we'll explore why organic social media marketing remains a powerful tool for businesses looking to connect with their audience.

Data is king. Analyzing and interpreting data allows marketers to make informed decisions, optimize campaigns, and drive better results.

Measuring content performance in the ever-evolving world of digital marketing is a critical factor for success. Contrary to the common belief that low traffic equates to ineffective content, the issue might lie in ranking or conversion, not necessarily the quality of the content itself.

In the fast-paced and ever-evolving landscape of business, setting clear and strategic goals is paramount to success. Let's explore what it really means to set S.M.A.R.T. goals for your business, with a particular focus on marketing.

Marketing has entered a vicious cycle of "more is better" without considering performance. Here’s how to break it.