McDonald's Joins Forces with "Jujutsu Kaisen" for Exclusive App Sauce Launch
In a move that's sure to excite both foodies and anime fans, McDonald's has announced a new collaboration with the popular anime series "Jujutsu Kaisen" and the streaming service Crunchyroll. This partnership introduces the Special Grade Garlic Sauce, an exclusive offering available only through the McDonald's app starting July 9.
A Taste of Japan with a Collectible Twist
The Special Grade Garlic Sauce, inspired by the Black Garlic Sauce from McDonald's Japan, is set to become a must-try for sauce aficionados. What makes this launch even more enticing is the inclusion of eight collectible lid designs featuring beloved characters from "Jujutsu Kaisen," including Yuji Itadori, Megumi Fushiguro, Nobara Kugisaki, Satoru Gojo, Kento Nanami, Suguru Geto, Mahito, and Sukuna.
Crunchyroll Collaboration
Each purchase of the Special Grade Garlic Sauce unlocks a 30-day free trial of Crunchyroll, allowing fans to stream full episodes of "Jujutsu Kaisen" and dive deeper into the anime world. This cross-promotion aims to create a buzz among anime enthusiasts and drive traffic to both the McDonald's app and Crunchyroll.
Enhancing Customer Loyalty
By offering this new sauce exclusively through its app, McDonald's aims to strengthen customer loyalty and gather valuable first-party data. The Special Grade Garlic Sauce can be scored for free with any Chicken McNuggets order or paired with other menu items, making it an attractive addition for app users.
Building on Pop Culture Success
This latest anime-themed marketing strategy follows McDonald's previous pop-culture-inspired efforts, such as the February campaign that paid homage to the chain's depiction in anime as "WcDonald’s." The campaign featured new sauce flavors, unique packaging, and episodic content, further cementing McDonald's presence in the pop culture landscape.
A Strategy Rooted in Cultural Relevance
McDonald's CEO Chris Kempczinski has attributed the chain's ongoing success to its culturally relevant marketing strategies. These efforts have helped the company achieve 13 consecutive quarters of positive comparable sales growth. However, despite a slight 1.9% growth in global comparable sales in Q1 2024, McDonald's faces challenges, including boycotts in the Middle East and a shift in consumer behavior.
Looking Ahead: Digital Marketing Investments
In response to these challenges, McDonald's recently announced the introduction of a Digital Marketing Fund, set to launch at the beginning of next year. This fund aims to accelerate digital investments and expand the company's competitive edge in the ever-evolving fast-food market.
In summary, McDonald's latest collaboration with "Jujutsu Kaisen" and Crunchyroll exemplifies its commitment to innovative, culturally relevant marketing. By tapping into the vibrant anime community, McDonald's continues to engage its audience in fresh and exciting ways. Be sure to check out the Special Grade Garlic Sauce on the McDonald's app starting July 9 and enjoy a taste of this unique partnership.
