LinkedIn Adds New Creation Elements to Its Newsletters
LinkedIn has just rolled out some exciting updates for its newsletter creation platform, bringing a range of new features and improvements designed to enhance user experience and engagement.
Enhanced Reader UI
One of the most noticeable changes is the updated newsletter display. Previously, comments appeared below the main content, but now they are shifted to the right side of the main display. This new layout allows your newsletter to take center stage on the left, while the comments are visible in a separate panel on the right. LinkedIn believes this will encourage more comment engagement by keeping the discussion and context together on one screen.
Readers can now sort comments by "Most Relevant" or "Most Recent," providing a more tailored reading experience.
New Creation Tools
LinkedIn has introduced several new elements to the newsletter creation process, making it even easier to create engaging content.
Embed LinkedIn Profiles
You can now embed LinkedIn profiles and pages directly into your newsletter. This feature makes it simpler for readers to click through to the profiles and pages you reference, providing a more interactive and eye-catching way to highlight individuals and organizations.
In LinkedIn's words:
"You now have the ability to embed member profiles and pages directly into your newsletter, making it easier for your readers to click directly through to those you’re referencing. These interactive embeds will allow you to spotlight members and pages with an eye-catching approach."
Unlock Your Brand’s Potential with this Social Media Toolkit!
Staging Links
Another new feature is the introduction of "staging links" for newsletters. These links allow you to view an article's URL before it's published, giving you a chance to preview your content and catch any errors or glitches in the presentation.
Microsoft Designer Integration
LinkedIn has also integrated Microsoft Designer into its newsletter platform. This AI image generation tool can help you create cover images for your newsletter updates. While some generated images might not be perfect, this tool offers a quick and easy way to add visual elements that complement your content.
Improved Notifications
To help creators drive more sign-ups, LinkedIn is updating its newsletter notifications. Each time you publish a newsletter, your subscribers will receive email and in-app notifications. Additionally, anyone following you will be prompted to subscribe if they aren't already. This feature ensures that your content reaches a wider audience and increases the chances of gaining more subscribers.
Growth and Opportunity
LinkedIn's newsletters have seen significant growth over the past year, with a 59% increase in the number of people publishing newsletter articles and a 47% increase in engagement. There are now more than 184,000 newsletters being published on the platform, highlighting the potential to reach a vast audience.
While you won’t “own” your audience in the same way you would with an independent newsletter list, LinkedIn’s platform offers the reach and visibility needed to establish your brand and grow your newsletter business.
Conclusion
If you're considering starting a LinkedIn newsletter, now is a great time to do so. With the new updates and tools at your disposal, you can maximize your newsletter's presentation and performance, reaching a broader audience and engaging more effectively with your readers.
