Looking to boost your online ad performance this year? Here’s something that can help: Savannah Sanchez, one of the top ad creators in the industry, has shared her proven 8-step process for creating more effective ads. This comprehensive framework covers everything from targeting to ad creation, with actionable insights for crafting highly effective ads tailored to each platform and product.

Savannah and her team partner with leading eCommerce brands, and you can explore examples of her successful campaigns on her website to see these strategies in action. The results speak for themselves. It’s a game-changer worth incorporating into your strategy.

Step 1: Define Your Target

The first step to creating effective ads is understanding your audience. Who are your ideal customers? What are their pain points, goals, and motivations? The more you know about your audience, the better your messaging will resonate. When you deeply understand your audience, your ads are more likely to connect and convert.

Step 2: Craft a Hook

In the world of online advertising, the first three seconds matter the most. Capture your audience's attention with bold visuals, engaging text, or a curiosity-driven question. A strong hook ensures your ad stops the scroll and draws viewers in to learn more about your product or service.

Step 3: Highlight the Solution

Your ad should clearly communicate how your product or service solves a problem or enhances the user’s life. Focus on showcasing the transformation or benefits in action. Demonstrating the value of your offering will help potential customers see why they need it.

Step 4: Leverage Social Proof

Trust and credibility are crucial in the decision-making process. Incorporate 5-star reviews, PR mentions, or testimonials into your ads to build confidence. Showcase real results or relatable experiences to help your audience feel secure in choosing your product.

Step 5: Design for the Platform

Every platform has its own style and audience preferences. Use platform-specific fonts, styles, and formats to make your ads feel native. For example, TikTok’s creative trends and fonts differ from Facebook’s more polished UGC (user-generated content) approach.

Step 6: Capture Footage in Bright Lighting

High-quality visuals are essential for stopping your audience in their tracks. Bright, well-lit footage—even shot on a smartphone—can make all the difference. Make sure your product is showcased in the best possible light to leave a lasting impression.

Step 7: Focus on Authenticity

Authenticity is key. Ads that feel genuine, relatable, and unpolished often outperform those that are overly curated. Showcasing the real side of your brand can help you connect with your audience on a deeper level.

Step 8: Test, Test, Test!

The final step is to constantly test your ads. Run multiple versions to identify what resonates best with your audience. Use data to refine your approach and continuously optimize for better performance. Testing is the secret to finding your winning formula.

By following this 8-step framework, you can elevate the effectiveness of your online ads and achieve better results. Whether you’re targeting new customers or looking to re-engage existing ones, these principles will guide you in crafting impactful, high-performing campaigns.