How LinkedIn's New Lead Generation Boost Option Can Supercharge Your Marketing

LinkedIn has introduced a new way to enhance lead generation efforts by making "Lead Generation" an objective for boosted posts.

Now, when you boost a post directly from your LinkedIn feed, you can choose "Lead Generation" as your campaign goal. Previously, only reach and engagement were available as objectives for quick boost posts.

This streamlined ad setup allows you to define your budget, choose targeting options, and add a lead form template that will be attached to the boosted post. This option not only helps you build your contact list but also offers valuable insights into your audience.

According to LinkedIn:

"LinkedIn members engage with company Pages over two billion times per month, gaining insights and staying informed on industry trends. With post boosting for Lead Generation, you can turn your content into ads that use first-party data to capture high-quality leads, extending your reach beyond your current LinkedIn Page followers."

This addition could be a useful tool in your LinkedIn advertising strategy, allowing you to increase the visibility of high-performing posts while gathering data on potential leads.

Keep in mind, though, that boosted posts are designed for quick promotion and don’t offer the in-depth targeting available in LinkedIn’s Campaign Manager. To achieve a comprehensive approach, you may want to consider running a full campaign in the app.

Either way, it’s a worthwhile option to consider for your LinkedIn marketing strategy.