If you haven’t noticed, LinkedIn is putting a strong emphasis on short-form video content, particularly videos under two minutes in length.

Like other social platforms, LinkedIn is riding the TikTok-inspired wave of short, engaging vertical videos to boost user activity. This shift is backed by some compelling data: total video viewership on LinkedIn has grown by 36% year-over-year, and younger audiences, in particular, tend to engage more with video content.

To align with this trend, LinkedIn has shared some practical tips for creating video content that stands out and gets featured in its video tab. While it’s still unclear how well LinkedIn’s new vertical video feed will resonate with its audience, leveraging these tips could help maximize your reach on the platform.

As LinkedIn aims to attract younger users, its move to adopt a full-screen, vertical video format mirrors TikTok’s success in capturing attention through short clips. Interestingly, LinkedIn recently reported a 6x increase in “immersive video views” quarter-over-quarter, further solidifying video’s growing prominence on the platform.

In short, video content is thriving on LinkedIn, and experimenting with these new formats could be a smart way to enhance your visibility and engagement.