LinkedIn has shared new advice on how to grow your community and enhance your opportunities on the platform. While some tips are familiar—like completing your profile and posting consistently—others delve deeper into LinkedIn-specific strategies worth considering.

Key Posting Strategies to Keep in Mind:

Craft Engaging Hooks:
Just as you would in ad copy, a strong hook can capture attention. Here are a few examples:

• Surprising Statistic: “The average manager wastes 12 hours per week. Here’s how to reclaim that time.”

• Thought-Provoking Question: “What if your top performer is secretly hurting your team?”

• Bold Statement: “Remote work is overrated.”

• Personal Story: “I just turned down a job that would have doubled my salary. Here’s why . . .”

• Teased Research: “I analyzed 1,000 cold emails. The findings surprised me . . .”

Include Clear CTAs (Calls to Action):
Drive engagement by asking your audience to:

• Share their experiences or examples.

• Offer fresh perspectives or opinions.

• Discuss specific aspects of your post.

• Forward the post to someone who could benefit from it.

Discuss Meaningful Topics:
Share insights based on your knowledge and experience, comment on industry news, or provide updates about your professional journey. Be sure to include your own perspective—it adds authenticity and prevents your post from sounding like a generic corporate message.

Tips for Boosting Engagement:

• Engage with Others: Commenting on and sharing others’ posts can foster reciprocity and increase your visibility.

• Use Hashtags Wisely:
  Hashtags remain relevant but should be directly related to your content for maximum effectiveness. Avoid overloading your post with irrelevant tags—LinkedIn already surfaces topics based on your content’s context.

Example Topics to Post About:

• Industry trends or news with your commentary.

• Professional achievements or milestones and the story behind them.

• Changes within your business and why they matter.

Hashtag Trends:

Hashtags like "AI" and industry-specific terms are increasingly prevalent. Use a few relevant ones to expand your content’s discoverability without overdoing it.

Hashtags are searchable and can be followed, allowing your content to show up in searches and feeds of professionals who follow those topics. Add a few relevant hashtags either in line with your content or at the end of your post to increase your content’s discoverability and reach.

Final Thoughts:

While experienced LinkedIn users may find these tips second nature, they offer a helpful guide for anyone looking to refine their LinkedIn strategy. Focusing on hooks, CTAs, and authentic content can help shape your LinkedIn persona and maximize your impact on the platform.