Looking for an easy way to boost your Instagram reach?

Try posting carousels—now featuring up to 20 frames and even musical accompaniment.

This tip comes directly from Instagram's head, Adam Mosseri, who recently shared some insights on why carousels are a valuable tool for increasing reach.

According to Mosseri:

"Why do carousels often get more reach than photos? Two main reasons. First, more media means more interactions with your carousel, and more interactions lead to more reach on average. Second, if someone views your carousel but doesn't swipe, we’ll often give it a second chance by automatically advancing to the next piece of media."

In short, carousels with multiple frames offer more chances for engagement, which in turn translates to greater reach. With the ability to include even more frames now, carousels are an even more powerful tool for engaging your audience.

Additionally, carousels with music are eligible to appear in the Reels tab, giving you another opportunity to expand your reach.

If you're already using this strategy, you're on the right track. But if you're looking for ways to further enhance your Instagram presence, incorporating carousels could help improve your results.

As Mosseri mentions, don’t force it—but if you have the assets and a solid plan for your carousels, it could be worth the try.

Instagram has also added features like text overlays within carousel posts and multi-format displays, so you can mix image formats (e.g., portrait and square) within a single carousel.