Sales isn't about you, it’s also not solely about your customers. It's fundamentally about psychology. The deeper you can delve into someone's mind, the more likely they are to accept your offer. Understanding the psychology of buying isn't about deception; it's crucial for understanding your audience, positioning your product, and achieving genuine sales when supply meets demand.

These prompts will help you create a versatile sales script suitable for presentations, conversations, or email series. Copy, paste, and customize the square brackets in ChatGPT, keeping the same chat window open to maintain context.

Begin with an inspiring vision for your buyer. Immediately share an example of the outcomes they desire. Use a story, anecdote, or fact that tunes their mind to a visionary state from the very start. This should highlight the pinnacle of possibility for their business or brand. This narrative should be well-rehearsed yet appear spontaneous.

1. Create an Opening Line with this Prompt:

“I’m planning a script for a [describe scenario, e.g. sales call or webinar] and I want to start with a story that describes the ‘pinnacle of possibility’. My audience is [describe your dream customer] and my product helps them [describe the outcomes you help them achieve.] Based on their deepest desires of [describe everything you know about these], create an off-the-cuff, relatable story I could tell at the start of my script, that helps them understand what they could achieve.”

After sharing the pinnacle of possibility, bring the conversation back to the present to connect the dots on how they can achieve that vision. But don't overwhelm them with tasks. Instead of detailing a lengthy onboarding process, your customer wants to know how they can attain that dream result effortlessly. Explain how partnering with you leads to that outcome without directly addressing them. Make it seem easy, reassure them that you’ll handle most of the work, and create a comfortable environment for them to move forward.

2. Minimize the Effort with this Prompt:

“After describing the pinnacle of possibility, I want to outline how someone starts to achieve that outcome with my offer by bringing them back to the present moment. This is achieved by [describe the steps involved to get there] but I don’t want to overwhelm my potential customers. In a way that flows naturally from the ‘pinnacle of possibility’ section, describe how someone would achieve the outcome, in a way that makes it seem achievable and exciting rather than daunting and overwhelming. This will be the second part of my sales script.”

Even if you've minimized the effort in part two, your clients will still need to invest some effort to see results. This is where you introduce an inspirational figure who put in the work. People want the reassurance that others have successfully navigated the path they're about to take. They don’t want to feel alone. Illustrate the journey of someone who invested the effort and succeeded with your product or service. Highlight the similarities between this person and your target audience, sharing their challenges and the surprising positive outcomes they achieved. This individual should reflect your ideal customer.

3. Distribute Social Proof with this Prompt:

“The next part of my script should present an example of a customer who put the effort in to get started. This person is [name your actual customer] who [describe what they did with your product or service] to achieve [describe what they achieved]. Rework this information into a compelling story that opens with a line about how they did the work, goes on to address the problems they overcame, then highlights the unexpected benefits they saw after taking these steps. This forms the third part of my script, where I demonstrate clear social proof.”

Now that you've established the pinnacle of possibility, the step-by-step process, and introduced a relatable role model, it's time to address a common question from potential customers: Why did you create this company? Your answer should inspire your audience to join your mission by signing up. Start by stating that you'll answer this question, then take them back to the beginning of your journey to build their connection with you. Describe the moment you realized your product was needed, evoke emotional investment, and position your solution as the only way forward. This part is crucial.

4. Outline the Mission with this Prompt:

“Start the next sentence of my script with a line similar to, “After I explain all this, they often ask why I created [company name or product name].” Continue with a story that opens with a strong realization I had that a problem existed, and helps my audience understand the mission, why it’s such a problem, what I’m doing to solve it, and why it’s in their best interests to care. For context, the problem I am solving with my company is: [give context for your founder story, including any realizations or moments of despair]. This ‘mission’ forms the fourth part of my script.”

After delivering these four sections, you have several options. You can introduce additional case studies, delve deeper into specific use cases, or further engage your audience by contrasting those who take action and adapt with those who hold back in fear. No one wants to fall behind. Once you've covered this, present your offer and its cost. Use a "money sandwich" approach: first, provide valuable information, then outline the cost, and finally, add another piece of valuable information. Sales professionals don't just state the price and end the conversation, and neither should you.

5. Create a Money Sandwich with this Prompt:

“After these four sections, I will add more social proof, use case examples or inspirational stories. Then we’ll arrive at the part of my script where I present the offer. I’ll provide context for my product and what it includes for you to create a ‘money sandwich’ where the price is in between two other pieces of information. Your task is to add to my script with: (1) a segue line that leads from the mission to the offer, (2) information about what’s involved, (3) the price, followed by (4) something that closes the sandwich, for example add-ons, items of coinage and a special offer if they act now. Close with a call to action and add a final story or call to arms that leaves the audience inspired. Here’s the information about my offer to use in this section: [describe your offer, the price, what it includes and the special offer you will give if they act now].”

6. Once you have the five components of your sales script, include the following prompt:

“Now put these components of my script together. Include parts where I should personalize further and optional stories or pointers for me to include. Suggest how I should deliver each section in my voice, style and tone, and what could be on the screen if I create an accompanying presentation.”

If people aren’t flocking to buy what you’re selling, it’s time to focus on buyer psychology.

Customers may not fully grasp why they should take action. Put an end to this confusion. Use these prompts to craft a compelling sales script that drives people to accept your amazing offer. Describe the pinnacle of possibility, minimize perceived effort, and use social proof with relatable role models. Share your mission, employ the "money sandwich" technique, and seamlessly integrate these elements so you know exactly what to say.

Deliver, refine, and repeat until you have more customers than you can handle.